Unicist Marketing

Unicist Marketing is a consultation book for "business architects". It is for those that are responsible for making accurate diagnoses and designing marketing strategies. There are two possible languages in consultation books, one for "patients" and one for "doctors". This is a book for "doctors". It is part of the Collection of the Unicist R&D books that were developed by Peter Belohlavek, synthesizing the ontological researches that began in 1976. It provides an ontology based and object driven approach to marketing as a complex adaptive system.
This book conceptually deals with the unified field of Marketing. It goes into the depth of human complex adaptive behavior. It covers, among other subjects: unicist object driven marketing, marketing mix, unicist ontological market segmentation, commercial network building, perception, credibility and communication, unicist market confrontation, the ontological structure of myths, taboo, utopias and fallacies and the taxonomy for complex problem solving learning. It is basic to diagnose and build marketing strategies and organize commercial actions.

Price: 150.00